Good Reads meta-data is 352 pages, rated 3.71 by 51 litizens.
A tale of corporate ambition set against Montoneros terrorism in Buenos Aires Argentina. Our hero Ernesto Marroné is determined to rise to the top. He studies self-help books, listens to motivational tapes, memorises the nostrums of career guides, has read every book on management there is, always smiles on the outside, and gets to work before anyone else. The only way is up!
Then….the Montoneros kidnap the head of his firm, and they send one of the victim’s fingers to the firm as proof, with their first demand: that a bust of Eva Perón be displayed in each of the firm’s ninety-two offices within ten days! The task of complying with this demand is assigned to the ever-ready, corporate yes-man Marroné.
As he places the order at a plaster works, it is seized by striking workers and he is made captive. He tries to use his ‘How to Win Friends and Influence People’ wisdom to cope. He has a veritable bibliography of such books in his mind and he takes pages from many of them to apply to his situation. The chief title is ‘Don Quixote: The Executive-Errant,’ fitting for this picturesque novel of adventures down the rabbit hole. Some of that is downright hilarious. Some of it is downright depressing. Most of it is just boring.
Even more amusing is his effort to abstract from the titular lady herself insights that can be used in this situation. He mentally composes an ‘Eva Perón on Management’ book starting with how to manage striking workers. The clean-cut, über bourgeoise Ernesto becomes a leader of the strike, and in so doing learns a great deal about Argentina and Argentines that he did not know before. He comes to identify himself with Eva.
As a leader the workers he goes hither and thither in the slums, barrios, and suburbs, and finds his way to Evita City. Yes, in 1947 President Juan Perón had a suburb named for her and its borders drawn to resemble her profile. Illustrated below.
It still exists, though over the years the name has come and gone and profile has been lost. In it all of social services and amenities that Eva campaigned for were to be available to those fortunate enough to live there. Not so any more.
In its way the book is another tribute to the hold that Eva Perón retains over the imagination in Argentina.
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